With your stand booked, it's time to consider additional opportunities for added brand visibility, access to our exclusive hosted buyer audience, thought leadership and more. Drive even more value from your investment with us by adding a sponsorship package to help you fulfil your goals and generate more ROI.
Hosted buyer opportunities
Target the UK’s and Europe’s highest spending corporate travel buyers and build new partnerships.
- Hosted buyer lounge
- Pre-show Dinner (24 June 2025)
- Day 1 Networking Dinner (25th June 2025)
- Hosted buyer pre-show conference
Thought leadership opportunities
Position your company as a thought leader for added visibility, brand exposure and lead generation.
- Conference speaking session
- Executive Interview
- Business Travel Innovation
Faceoff Europe
Onsite sponsorship opportunities
Maximize your brand’s visibility and engagement through high-impact physical touchpoints that captivate attendees and create lasting impressions.
- Visitor meeting and rest areas
- External & boulevard branding
Lanyard SponsorshipSOLD
Digital sponsorship opportunities
Elevate your presence with our gold, silver, and bronze packages. These targeted digital campaigns will help drive awareness, amplify reach, and connect you with the industry’s key decision-makers.
- Pre and post-event email to registered travel buyers
- Event app push notification
- Targeted LinkedIn impressions
- Onsite video package with distribution
Hosted buyer opportunities
Hosted buyer lounge sponsorship
Become a sector-exclusive co-sponsor of the hosted buyer lounge and target the UK’s and Europe’s highest spending corporate travel buyers in their private area where they relax, work, network with peers and enjoy complimentary refreshments throughout the day. Access is strictly restricted to hosted buyers and sponsor personnel making it an unrivalled networking and business development opportunity.
Sponsorship includes:
- Branding on signage in the hosted buyer lounge
- Branding on the outer walls of the lounge
- 2 x sponsor staff access to the hosted buyer lounge to network
- Refreshments, lunch and snacks for hosted buyers
- Post-event hosted buyer lounge attendee data
£22,000 + vat Exclusive Sector Sponsor
£16,500 + vat Non-exclusive Co-Sponsor
Hosted buyer dinner pre-show sponsorship
Build meaningful relationships with high-value travel buyers in an exclusive setting by sponsoring the hosted buyer dinner on the eve of the show. This private event for up to 150 qualified hosted buyers only offers unmatched opportunities to network with key industry decision-makers.
Pre-show Dinner (24 June 2025)
PACKAGE OPTION 1 SOLD
- Attendee data
- Company logo included in onsite dinner signage
- 2-minute speaking opportunity
- 6 staff places to attend the dinner
- Logo on the hosted buyer dinner page of the website
- Logo included in all dinner registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£16,500 + vat (max 3 sponsors)
PACKAGE OPTION 2 *one sold already
- Company logo included in onsite dinner signage
- 2 staff places to attend the dinner
- Logo on the hosted buyer dinner page of the website
- Logo included in all dinner registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£9,350 + vat (unlimited sponsors)
Hosted buyer dinner day 1 sponsorship
Build meaningful relationships with high-value travel buyers in an exclusive setting by sponsoring the hosted buyer dinner on the first day of the show. This private event for up to 150 qualified hosted buyers only offers unmatched opportunities to network with key industry decision-makers.
Day 1 Networking Dinner (25th June 2025)
PACKAGE OPTION 1
- Attendee data
- Company logo included in onsite dinner signage
- 2-minute speaking opportunity
- 6 staff places to attend the dinner
- Logo on the hosted buyer dinner page of the website
- Logo included in all dinner registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£16,500 + vat (max 3 sponsors)
PACKAGE OPTION 2
- Company logo included in onsite dinner signage
- 2 staff places to attend the dinner
- Logo on the hosted buyer dinner page of the website
- Logo included in all dinner registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£9,350 + vat (unlimited sponsors)
Hosted buyer pre-show conference sponsorship
On Tuesday 24th June 2025, up to 150 qualified hosted buyers are expected at the pre-show conference for networking and education. Arriving for a luncheon from 12.30, buyers then attend three interactive sessions from 1.45pm to 5.30pm. For sponsors the conference provides the perfect opportunity to influence who they meet at the show and build brand awareness. Attendance is invitation only and is limited to hosted buyers and sponsor suppliers only.
PACKAGE OPTION 1 (MAX 3 SPONSORS)
- Attendee data
- 4 staff places
- Max 5-minute welcome address
- Company logo included in pre-show conference and onsite branding in the pre-show registration, main conference and catering areas.
- Logo on the hosted buyer page of the website
- Logo included in all registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£22,000 + vat
PACKAGE OPTION 2 (UP TO 5 SPONSORS)
- 2 staff places
- Company logo included in pre-show conference and onsite branding in the pre-show registration, main conference and catering areas.
- Logo on the hosted buyer page of the website
- Logo included in all registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£9,350 + vat
Thought leadership opportunities
Conference speaking session sponsorship
Create and host your own 40-minute thought leadership session to educate, inform and inspire the managed global business travel buying community.
Your session will be promoted to all attendees and included as part of show’s agenda. The sessions will be hosted in a theatre on the expo floor and headphones will be provided to attendees.
Sponsors will receive attendee data for those who attended their session. Conference session slots are available on a first-come, first-serve basis.
40-minute session: £12,000 + vat
Executive Interview Sponsorship
A BTN Group moderator will conduct a live on stage 30-minute interview with an executive from your company at the exclusive hosted buyer pre-show conference on Tuesday 24 June. Gain unparalleled exposure and establish thought leadership with this premium opportunity to engage directly with 125+ corporate travel buyers.
Hosted in a theatre on the expo floor and headphones will be provided to attendees.
Cost: £17,500 + vat (one exclusive sponsor)
Deliverables:
- 30-minute executive interview on-stage
- Logo displayed on the screens during the interview
- Your company name or logo will be featured on the website agenda and in the show app
- Your executive interview will be promoted to all registered hosted-buyers attending the pre-show conference a week prior
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
- Three staff registrations to the hosted buyer pre-show conference
Business Travel Innovation
Faceoff Europe sponsorship
The Business Travel Innovation Faceoff Europe will feature up to 12 supplier presentations of cutting-edge products, technologies and services that address industry challenges and support managed business travel, meetings or business travellers. The presentations will take place live on the show floor and made available on demand post-show to all attendees and promoted to BTN Europe’s qualified database of 15,000+ corporate travel and meetings buyers. This is an opportunity to align your brand with the latest innovation technologies and demonstrate your commitment to moving our industry forward.
Deliverables:
- Exclusive Innovation Faceoff sponsor
- Opportunity to address the audience for two minutes at the opening of the first Innovation Faceoff session
- Company logo present throughout all Innovation Faceoff presentations
- Company logo listed as Innovation Faceoff Sponsor on the event website
£19,250 + vat
Onsite sponsorship opportunities
Visitor meeting and rest areas sponsorship
Chill & recharge seating area
- These are multi-functional ‘chill, charge & watch’ spaces, for visitors to recharge their phones and tablets, take some time to catch up on emails, have meetings and watch BTN TV.
- This area can be branded to your choice, and the sponsor can create an activation to leverage their investment further.
£19,250 + vat
Exclusive sponsorship / 1 remaining
Artwork deadline 26 May 2025
External & boulevard branding
There are a variety of opportunities available to exhibitors to capture the attention of visitors as they arrive at, walk through the Excel and immediately outside the two show entrances.
For details, please contact the team.
Business lounges
Deliverables
- 20m2 private meeting areas are designed to give you more privacy away from the bustling show floor and provide additional space for internal meetings and conversations with customers/prospects.
- Includes a door with a branded flag that includes your logo.
- Furniture and graphics are available to purchase to customise the lounge as well.
- Space is extremely limited, and lounges are available on a first-come, first-serve basis.
£8,250 + vat
Visitor welcome zone/Show entrance and registration sponsorship
Deliverables
- Exclusive Welcome Zone/Show Entrance and Registration sponsor
- Branding included on Visitor Welcome Zone (sample images shown). Archways at both entrances (N4 and N5)
- Branding included on Registration Terminals (2 total) at Entrance N5.
- Sponsor logo/graphic to be included as per the areas marked in the sample image shown.
£25,000 + vat
Roaming rights
Two dedicated brand ambassadors can circulate throughout the show floor, distributing your marketing collateral directly to attendees.
£4,000 + vat
£4,000 + vat
Hall perimeter banner
High impact branding, covering three walls, with a height of 6m, hall perimeter banners are the perfect way to create high impact brand visibility beyond the confines of your stand. Includes rigging and banner production. Other sizes available on request
For details, please contact the team.
For details, please contact the team.
Lanyard sponsorship all visitors & exhibitors SOLD
Worn throughout the show, the official and exclusive lanyard provides continuous visibility of your logo, ensuring your brand is top of mind for all attendees—buyers, suppliers, and key decision-makers alike.
Deliverables:
- Design and production of the lanyards by The BTN Group
- Your colour logo will alternate with the BTN Group logo on the lanyard
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
£19,250 + vat
Digital sponsorship opportunities
GOLD
- Pre and post-event email to Business Travel Show Europe registered travel buyers (2 total)
- 1x event app push notification on Business Travel Show Europe event app
- 25K targeted LinkedIn impressions to Business Travel Show Europe travel buyer audience
- Onsite video package with distribution (details below)
Price: £4,750 + vat
*All assets provided by client except for the video interview which will be produced onsite by The BTN Group.
Pre-event email example 1
Pre-event email example 2
LinkedIn example 1
LinkedIn example 2
Onsite Video Packages with Distribution
Business Travel Show Europe Video
- All participants answer 3 questions on camera. Questions prepared and provided in advance.
- Post-production/editing of all videos to include name, job title and company logo.
- Final video will be 60-120 seconds in length.
Benefits & Distribution:
- You will receive a final hi-res video for your own social media and marketing use
- Video Distribution: Week of 7 July
- 1x email blast of the video to all Business Travel Show Europe registered buyers. Email template developed by the BTN Group
- 1x organic post promoting your video to the BTN Europe LinkedIn community
*Email distribution to full BTN Europe database is available at an additional cost £4,000 + vat
