A travel trade event like no other

If you are in a supplier of corporate travel services, look no further than Business Travel Show Europe, brought to you by the BTN Group, publishers of BTN (Business Travel News), Travel Procurement, The Beat, BTN Europe and organisers of over 50 face-to-face events in this sector in the USA and Europe.

Business Travel Show Europe is 100% dedicated to serving the business travel market, looking to match suppliers and buyers in a business-friendly environment which is now in its 30th year. The #1 reason buyers attend is to source new suppliers and meet existing ones.

This trade show blends a winning combination of education, supplier meetings and networking to bring together the largest gathering of corporate travel managers in Europe, hosting many of them for 3 days.

All of our buyers are 100% qualified.

Get in touch today.

Three decades of industry experience

Well established in the calendar, the show has been in play for 30 years, and comes with a pedigree of delivering a quality audience focused on finding suppliers to help deliver outstanding travel programmes.

Exhibitor

Our USP

We were the first, and remain the only trade show in corporate travel to offer a wide-ranging hosted buyer programme, bringing travel buyers from the UK and Europe to the event, offering complimentary and accommodation and a host of networking, to maximise buyers’ time and enjoyment.

Exhibitor

Fully qualified audience

In 2024 we expect over 750 qualified corporate travel managers and travel buyers to attend Business Travel Show Europe.

BTSE235

Leading suppliers

If you are considering exhibiting, you'll be in good company.

Each year 200 of the leading brands in travel management commit their budgets and resource to exhibiting at Business Travel Show Europe, knowing they will secure a hefty return on investment.

Watch our show highlights video to hear what our exhibitors and buyers say >>>

2023 show highlights reel

Audience profile

Corporate travel managers, procurement professionals, and meetings and travel bookers from across the UK and mainland Europe. In 2023 19% were from SME organisations, the rest from large corporations. On average, the travel managers who came as buyers had an average travel spend of €76.24 million. Around 85% are responsible for purchasing travel products/services for their business. In 2023 the main industries we welcomed buyers from were tech, manufacturing, financial services and service sector companies.

Visitor snapshot

Average annual spend

Number of travellers

Buyer industry sectors

Buyer industry

"It is THE place to meet current and new suppliers and buyers from all over the world, who you may not meet otherwise."

Eloise Ferrara-Neched
Senior Procurement Manager for Print, Travel & Events, Royal Mail
"It's the highlight of my calendar every year and I look forward to catching up with all my suppliers in one location over the 2 days. It's also great to check out the new technologies and suppliers and there's always a spark of innovation which I can take back to the office!"

Cristina Chimenti
Head of Travel, Sky
"Being able to dive deep into the business travel ecosystem by connecting to a wide range of business travel suppliers as well as fellow Hosted Buyers from around the world with an enormous high level of quality!"

Richard Thompson III
Implementation & Travel Manager TMS, dm drogerie
"This event is a great opportunity to meet you new suppliers and build networking as well as good option for getting knowledge of current situation in the industry."

Maryana Petrash
Lead of Business Travel Department, Avenga
"An excellent opportunity to see how this industry is changing, Technology is innovative and new tech companies are changing this landscape. Each year more innovative ideas come up. Connecting with Suppliers is key in our buyers world to strengthen relationships and help them understand our goals"

Carlos Almendros
Global Travel & Card Leader, Cisco Systems
"Ideal networking opportunities, and chance to connect with existing suppliers, and find out information about prospective suppliers."

Jane Lindop
Travel and Visa Coordinator, Formula E

Ezone

The easy to use Ezone provides you with all the tools and information that you need to make your exhibiting experience a success. This is your go-to-resource and first stop along your journey to maximise your ROI.

PR & marketing support

We want to make sure you get the most out of your investment with us. Our crack team of marketeers and PR gurus are at your disposal. They'll be in touch as we go through the campaign together but you can always reach out.

How to videos

As an exhibitor you'll have access to a wealth of guides, videos and webinars to take you through the entire exhibiting process.

Swapcard

The event app and online meetings platform, this is where you'll arrange your meetings with hosted buyers, chat with buyers and engage with conference sessions. Its easy to use and once you're set up you'll be collecting leads like nobodies business.

Space only

The ultimate opportunity of creativity to showcase your company brand, style and personality. Only includes the space.

Additional options available at an additional charge: Walling, carpeting, branding of wall, furniture, dressing, electricity and Wi-Fi.

SO24

Shell scheme

An in stand structure which includes white walls, grey cord carpeting with your name/stand number on the fascia board.

Additional options available at an additional charge: Graphics/ branding of walls, furniture, dressing, electricity and Wi-Fi.

SS24

Meeting pods

An all inclusive, comfortable and intimate environment for suppliers just looking to organise pre-scheduled 1-2-1 conversations.

Includes logo branding (on each side of the pod), interior lighting, (one or two) power sockets.

MP24

The hub

A turnkey, cost-effective solution ideal for a meeting area.

Includes your own dedicated table of three chairs to host clients and prospects, table tent signage, logo on walling (communal back wall or column) and a shared power area.

TH24

Each pavillion is a turnkey, cost-effective meeting area

with your own dedicated table of four to host clients and prospects.

Includes name board, access to shared storage area, lighting, shared power, one high table, three stools, grey cord carpeting and your logo or artwork on the back wall (1mx1.4mhigh)

Additional options available at an additional charge: Full branding of stand walling, additional furniture/deco and Wi-Fi

Accommodation village

AV242

Airline pavilion

AV242

#StandInspo

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What is the hosted buyer partner programme?

The hosted buyer partner programme offers exhibitors greater involvement with Business Travel Show Europe’s hosted buyer audience. It is free of charge to participate and is an added benefit, helping you to amplify your exhibition stand presence at the event. By becoming a hosted buyer partner, exhibitors can invite their clients to attend Business Travel Show Europe as hosted buyers, offering them a VIP experience. In return, the exhibitor would benefit from various incentives including:

Additional pre-show marketing opportunities

Digital advertising discounts
Invitations to exclusive hosted buyer networking events

Hosted buyer partner programme incentives

1 - 4 hosted buyers	5 - 9 hosted buyers	10 - 14 hosted buyers	15+ hosted buyers
£300 per hosted buyer to allocate towards digital advertising inventory. Exhibitor Spotlight blog post on Business Travel Show Europe website	£400 per hosted buyer to allocate towards digital advertising inventory Exhibitor Spotlight blog post on Business Travel Show Europe website Hosted buyer lounge access	£500 per hosted buyer allocate towards digital advertising inventory Exhibitor Spotlight blog post on Business Travel Show Europe website Hosted buyer lounge access Pre-show conference delegate pass	£600 per hosted buyer to allocate towards digital advertising inventory Exhibitor Spotlight blog post on Business Travel Show Europe website Hosted buyer lounge access Pre-show conference delegate pass 1 x ticket to Tuesday night dinner (limit of 5 team members in attendance)

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Business Travel Innovation Faceoff Europe is the ideal platform to present your cutting-edge product, technology or service to an audience of European travel buyers at Business Travel Show Europe 2024.

ifo logo Made up of 6 presentations, split over the two days of the show, you’ll go head-to-head to win the coveted Business Travel Innovator of the year trophy. You’ll have just seven minutes to demonstrate how you have addressed an industry challenge, supported managed business travel, meetings and/or business travellers.

Can your innovation stand up to the scrutiny of our panel of expert judges (corporate travel buyers and consultants) and the switched-on audience?

Join previous winners Jyrney, Grapevine, Bizly and TravlrID and show off your innovation to the industry and be crowned Business Travel Innovator of the year 2024.

Booking.com sponsors Business Travel Innovation Faceoff

Take a look at the 2023 Face-off Final

Daniel Price, CEO & Co-Founder, Jyrney

“It’s pretty awesome to win this award, especially for ground transport because it’s often the last thought about part of travel, so to represent the sector and win an award against some really strong competitors is just fabulous”

Jack Dow, Founder and Ceo, Grapevine

“It really means a lot to us, and it’s great recognition of the hard work the team has put in over the past year and a half. It also highlights the increasing recognition of the part technology can play, not just in the recovery from a very challenging 18 months, but also in reshaping the future of travel, providing consumer-grade experiences, which are long overdue in the industry”

Ron Shah, CEO, Bizly

“It’s an honour to be recognised by such a great community and we particularly appreciate the support as we prepare to launch in Europe later this year.”

Gee Man, Co-Founder, Travlr ID

“For me, it’s a huge honour – I've been a travel tech innovator for ten years but have no footprint – so it’s great to be seen as an innovator and recognised by industry peers”

"It's very lively and full of interactions, spiced with many valuable conversations"

TravelPerk
"Great place to meet those who manage and book travel in the space of 2 days, keep up to date with industry trends and see what competitors are doing"

Reed Mackay
"Great place to interact with customers & potential customers. Great hosted buyer program with plenty of possibilities to interact with them"

EHI
"The opportunity to meet with key buyers from all industries including TMCs and procurement departments directly is vast."

Yotel
"Its a fantastic show and provides a real insight into everything business travel."

Clarity
"Great networking and lead generation opportunity"

Sky
"It is a valuable platform that brings together professionals from the travel and corporate sectors, providing a wealth of opportunities for networking, learning, and discovering the latest trends and solutions in business travel."

Satguru Travel
"It is a great opportunity to network as well as meeting clients and prospects"

BCD Travel
"Its a great place to meet European buyers (not just UK)"

Amadeus
"I can get about 6 months work done in 48 hours - perfect!"

LNER

Fill in our stand enquiry form, and we'll be in touch shortly

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As well as exhibiting would you also like more information on sponsorship opportunities:

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Lindsay Straub

Vice President Of Sales

+1 (646) 380-6274

LStraub@TheBTNGroup.com

Adam Garside

Account Director EMEA

+44 (0)20 3983 9075
+44 (0)7984612539

AGarside@thebtngroup.com

Manni Sehmbi

Director of Business Development

+44 (0)1342 306722

Msehmbi@ntmllc.com

Richard Markus

Business Development Director

+1 (301) 944-4324

RMarkus@thebtngroup.com

Louis Magliaro

Executive Vice President/
Group Publisher

+1 (973) 769-0028

lmagliaro@thebtngroup.com

Michelle Lupo

Business Development Director

+1 (973) 902 6728

mlupo@ntmllc.com

What makes Business Travel Show Europe different from other trade events?

So many things, but if we had to pick our top ones, they would be:

Presented by the BTN Group, who have been part of the industry for over 39 years and are a team that truly understands the industry.
The show itself has been running for 30 years, and it’s lasted so long because we know what we’re doing
The only event with a fully qualified buyer audience. Every buyer who registers is checked and vetted by our team.
Our hosted buyer programme – the first in the industry - brings travel buyers from the UK and Europe to the event, offering complimentary accommodation and a host of networking to maximise buyers’ time and enjoyment.

Can I see a floorplan?

The floorplan will be available closer to the event. Contact the sales team for any further information.

Who else has booked a stand 2024?

New exhibitors sign up every day, and the online exhibitor list will be live in March 2024. We have international exhibitors that cover all areas of corporate travel. From travel management companies to airlines, hotels, ground transportation, booking tools, corporate cards, and more.

However, here's a list of who has signed up to exhibit:

Addison Lee, Agiito, American Express GBT, Areka Consulting, ATPI, Avanti West Coast, Avis Budget Group, BCD Travel, Blacklane, Booking.com, BWH Hotel Group, Carey International, Choice Hotels, CIBT, Clarity, CMAC, Corporate Travel Management, Corporate Traveller, CWT, EasyJet, Edyn Group, Egencia, Emburse, Enterprise, Eva Air, FCM, Free Now for Business, Great Western Railway, Hilton Worldwide, HRS, International SOS, Jury's Inn & Leonardo Hotels, LATAM, LNER, Loews Corporate, Lufthansa, Mastercard, Melia Hotels International, NH Hotels, Nomadic, Omega World Wide, OneWorld, Peregrine Risk Management, PredictX, Reed and MacKay, RESIDE Worldwide, Riskline ApS, Sabre, SAP Concur, Serviced Apartments, South Western Railway, StayCity, TAG Group, Trans Pennine Express, TravelPerk, Traxo, TripBAM, Trondent, Troop Travel, Turkish Airlines and Visa.

What stand packages are available?

Look at all the packages here. We have a solution for every budget and KPI. If you want to make a big splash, then a space-only stand if your best option; if you’re looking for something lower-key to hold a couple of meetings, then the meeting pods of the hub could be the right place for you to start.

When can I start contacting buyers?

Around four weeks out from the show. Once you’ve booked, we’ll send you an email a couple of days ahead, so you know the exact time and date you can log in. Then you’ll receive an email from Swapcard with a link to log in. From then, you’ll be able to message hosted buyers and visitor buyers, manage your diary and more.

What types of buyer will I meet at the show?

Business Travel Show Europe attracts a broad spectrum of buyers every year. Corporate travel managers, procurement professionals, and meetings and travel bookers from across the UK and mainland Europe. From FTSE 500 companies to SMEs. On average, the travel managers who came as buyers had an average travel spend of €76.24 million. Around 85% are responsible for purchasing travel products/services for their business. In 2023 the main industries we welcomed buyers from were tech, manufacturing, financial services and service sector companies.

The BTN Group (Business Travel News, Business Travel News Europe, Travel Procurement, and The Beat) is the leading global source of business travel and meeting information, news, data, analysis and research serving the $1.4 trillion business travel industry.

Our audience of corporate travel managers, procurement/sourcing executives and travel management professionals purchase/manage billions of dollars of business travel and meetings annually and they are responsible for setting travel/meeting policy on behalf of their company and organization.

The BTN Group produces over forty annual conferences, events and tradeshows creating the ideal environment for corporate travel/meeting buyers and suppliers to connect through education and networking. The BTN Group Content Solutions division produces custom webinars, research, white papers, newsletters, case studies and more for suppliers.

BTN Europe is the leading source of information, news, features, data, and research for corporate travel managers and travel management professionals. BTN Europe is published six-times annually and has a UK and EMEA circulation of 17,000 who are responsible for setting travel/meeting policy and purchase/manage business travel/meetings globally on behalf for their company and organization.

BusinessTravelNewsEurope.com is the go-to information hub for 30,000 unique visitors monthly and our twice-weekly BTN Europe Enewsletter reaches 14,000 opt-in subscribers.