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25 May 2023

Brand Refresh

Brand Refresh

Comfort is a midscale, select-service brand. Comfort is vibrant and modern, brought to life by the “Energy of Colour” design direction. Clarion is an upper midscale, fullservice brand with a distinctive and inspiring design unique to each property, delighting our guests who seek experience rooted in location.Quality is a midscale, full-service brand. The comfortable and relaxed feeling of being at home is the key foundation of the Quality brand – which is why our design direction is a “Contemporary Habitat”.Sleep is an upper midscale, full-service brand. Sleep hotels offer guests spaces that are Inspired by Nature, balancing a calming restorative ambience with an uplifting energy

 Following the refreshes of our midscale brands and the launch of Sleep in EMEA, we will focus our efforts on refreshing the upscale Ascend Collection Brand