Events are driving business travel for Millennials and Gen Z employees

Business travel is being fuelled by a new generation of professionals seeking face-to-face connections. A recent global market research survey conducted by Corporate Travel Management (CTM) in March 2025 has revealed that conferences, events and trade shows are now the number one driver of business travel for Millennial and Gen Z employees. The survey of more than 700 next-gen business travellers found that 44% ranked these in-person events as the primary reason for their work-related trips, closely followed by training and education (42%) and customer or sales meetings (38%). Mike Leeson, General Manager Europe, CTM Meetings & Events, shares his expert insights on how Millennials, who are anticipated to represent 75% of the global workforce this year, closely followed by Gen Z, are more than social media and digital natives; they want to meet and collaborate, and events are going to be a drawcard. Read more.