14 Feb 2025
Adaptability will be key to industry’s resilience
The travel industry is stepping into 2025 facing a world that’s constantly changing due to ongoing geopolitical conflicts. The War in Ukraine has led to a decline in tourist arrivals in affected regions, while nearby countries, such as Poland and Romania, have experienced a surge in bookings from travellers seeking alternative destinations.
These challenges have also heightened the travel industry's reliance on technology for risk management. Companies are increasingly leveraging tools, such as real-time alert notifications and geolocation-based safety updates, to provide precise information on emerging disruptions.
Geopolitics change how destinations are promoted, how trips are planned and how travellers stay safe. For travel managers and industry leaders, understanding these shifts is critical to navigating this uncertain landscape while ensuring traveller safety and business continuity.
Read the full article in Travel Weekly.
These challenges have also heightened the travel industry's reliance on technology for risk management. Companies are increasingly leveraging tools, such as real-time alert notifications and geolocation-based safety updates, to provide precise information on emerging disruptions.
Geopolitics change how destinations are promoted, how trips are planned and how travellers stay safe. For travel managers and industry leaders, understanding these shifts is critical to navigating this uncertain landscape while ensuring traveller safety and business continuity.
Read the full article in Travel Weekly.
