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Marketing and PR Tools

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Marketing and PR toolkit

Maximise your exposure at Business Travel Show Europe 2024

For corporate travel managers and meetings bookers, there is so much to see and do at Business Travel Show Europe that the question is, what does an exhibitor need to do to stand out from the other 70+ suppliers all vying for the buyers’ attention?

Your stand is the perfect place to do business and catch buyers as they pass. However, starting promotions before the show can exponentially increase your ROI. That is why the marketing team have curated several creative assets and opportunities to share with your audience and help promote your stand at the Business Travel Show Europe better.  

With our Marketing Toolkit, you'll unlock a treasure trove of assets designed to maximise your brand's exposure across diverse channels. From email templates to website banners and social media graphics, each asset is strategically curated to ensure your brand remains top-of-mind among industry leaders, buyers, and potential partners.

If you would require any additional assets email: hellomarketing@ntmllc.com


PR Toolkit and Opportunities

Press Release Template
Blog Guidelines
PR Deadline Dates
Social PR Guide
Submitting News
 

Charlie Le Rougetel answers the top 6 PR questions asked by exhibitors in the run-up to Business Travel Show Europe.




If you have any questions regarding your PR opportunities at this year's show please contact btse@bigtop-pr.co.uk

Business Travel Show Europe 2024 logos

Add the Business Travel Show Europe logo to your website, emails, and social media channels for maximum exposure. But why?

  • Instant Recognition: Prominently displaying our logo instantly conveys credibility and industry expertise to your audience.

  • Expanded Reach: Reach a vast network of industry professionals, decision-makers, and potential buyers who trust the Business Travel Show Europe as their go-to resource for cutting-edge solutions and trends

  • Create your own assets: If you already have a design in mind, you can download our logo and incorporate it into your assets.  

Click on the button below to download a zipped folder with various versions of our logo. 

Download 

Please add this personalised link below to track clicks through the logo:

https://www.businesstravelshoweurope.com/?utm_source=&utm_medium=Logo&utm_content=BTSE24EZLogo&utm_campaign=BTSE24

Website

Another foolproof method to expand reach and increase visibility is to utilise our various web banners on your website to enhance credibility and maximise awareness. We have several options for you to choose from. They look like the following: 

[BANNER EXAMPLE]

Click on the button below to access the banners

DOWNLOAD WEB BANNERS

Please add this personalised link below to track clicks through the logo:

https://www.businesstravelshoweurope.com/?utm_source==&utm_medium=WebBanner&utm_content=BTSEEZWebBan&utm_campaign=BTSE24

Social media

In today’s hyper-connected world, harnessing social media's power is required to reach your targeted audience. This year, we have created two types of social media assets for you to share with your network.

Static graphics –

Our marketing team has created assets you can seamlessly share on your social accounts using the Gleanin share tool. Don’t worry; we’ve done all the work for you; all you need to do is click share!

Click the button to share your asset:

ACCESS NOW

Video graphics –

This year, we’ve partnered with ShoutOut Social to take our social media assets to new heights! It’s very simple: Click on the button below to be redirected to a record page. Follow the instructions, record a 15-20-second message on “What do you think has been the biggest innovation in Business Travel over the last 30 years?”. Once submitted, we will do the rest. You will receive your approval email with a branded and edited video ready for you to spread the word on your socials.

Here are some tips to help you record a good-quality video: 

  • Find a brightly lit location with a non-distracting background 

  • Capture the video in landscape view 

  • Speak loud and clear and avoid a noisy background 

  • Try using a tripod or a steady surface to avoid shaky footage 

  • Keep the video a maximum of one minute long 

Click the button to record your video:

ACCESS NOW

Don’t forget to tag us in your socials and use our hashtags so we can share your posts/videos, too: 

Email template

Our marketing team has created an email template for you to use. To save time, send personalised invites to your database and ask them to visit you at Business Travel Show Europe 2024!

Upload the Business Travel Show Europe HTML email template to your email management system and add your own content. 

[EMAIL EXAMPLE]

Download the HTML Code button

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