Connecting your communication strategy

You could have the best travel programme in the world, but if your business isn’t engaged with it, does it even matter? Join Katie Skitterall and leading industry experts for a dynamic session exploring how to drive engagement with your travel communication strategy. Learn how to connect with your travellers, your C-Suite, and the wider business to boost impact and encourage policy adoption. This session will show you how to align, engage and elevate your travel programme through strategic communications, with the right message, in the right tone, at the right time. Don’t miss your chance to make your travel strategy heard and acted on.

*Session content developed and sponsored by Direct ATPI and by attending, you consent to your data being shared with the sponsor.