Sophie Atkins

Sophie Atkins, as the Head of Corporate Sales Europe for British Airways and Iberia, brings a wealth of experience and passion to her role. Leading a team of key account managers across Europe, Sophie oversees the management of high-value accounts, ensuring excellent service and strategic partnerships. Throughout her career at British Airways, Sophie has played a central role in shaping sales strategies and driving innovation. Previously overseeing UK Global Accounts, she later transitioned to lead the Sales Excellence team. Notably, Sophie took the lead in implementing a new Global Sales training program and cutting-edge sales enablement software, significantly boosting sales effectiveness, and empowering her colleagues.