Navigating Business Travel Show Europe

BTS 2021

With the return to live events we have worked hard to implement a number of changes to help visitors and exhibitors navigate the show, plus visit our co-located sister shows

Easier To Find Exhibitors

  • Floorplan numbering has been simplified so that no matter where you are in the show, it will be easier to know where you are and get to where you want to be.
  • Stand numbers will start from A-Z and correspond with the aisle they can be located at. Overhead A-Z banners will denote aisles.
  • For designed stands where it has traditionally been harder to see a stand number, the stand number will be displayed on floor tiles on the open sides.
  • Ask at the manned Info Points, situated at the entrance to the shows – we’re always happy to point the way or take you to your destination.

Planning Your Visit and Getting Around At The Show

  • The show app, Swapcard, will have a floorplan built in to help navigate whilst at the show.

How To Know Where You Are Within The 3 Co-Located Shows
(Business Travel Show Europe, The Meetings Show and TravelTech Show)

Carpet colour will help to distinguish which show you are in:

  • The Meetings Show – navy
  • Business Travel Show Europe – black
  • TTS – Blue/teal
  • Business Travel Tech Zone – orange (this zone sits between the Business Travel Show Europe and TTS)

Shell scheme stand fascia colours will match each show:

  • The Meetings Show – navy
  • Business Travel Show Europe – black and pink
  • TTS – Blue/teal
  • Business Travel Tech Zone – orange (this zone sits between the Business Travel Show Europe and TTS)

As you reach the crossover points in a show, floor tiles will tell you which show you will be entering.

General Wayfinding

Before the show

  • Use the floorplan on the Visiting section of the show website.
  • Log on to the show app for the event map.

At the show

  • Head to the Info Point to orientate yourself
  • Download the show app using a QR code
  • Pick up an onsite floorplan (limited numbers)
  • Use the giant itabs located around the show
  • You-are-here boards will show you the floorplan and your location
  • Ask a member of the show team – you’ll find us at the Info Points

Finding Conference Theatres

Business Travel Show Europe

  • Show Floor Theatre 1 & 2 can all be found on the show floor, at the back of the hall
  • South Gallery Rooms – go to the back of the hall and take the lift up to level TBC to access rooms 12, 13 and 19.
  • For the most up to date conference agenda and theatre locations use the show app

The Meetings Show

  • Theatre 1, 2 & 3 can all be found on the show floor, at the back of the hall
  • For the most up to date conference agenda and theatre locations use the show app

TravelTech Show

  • Turing Theatre can be found on the show floor at the front of the hall.
  • Lovelace Theatre can be found on the show floor in the middle of the hall.
  • Tech Huddles A & B can be found on the show floor.

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