New to the 2023 program is an opening general session to kick off the Business Travel Show Europe. The general session is open to all attendees and a unique opportunity for high-impact visibility for you and your brand. Below are the sponsorship inclusions and please note this is sold by exclusivity and available on a first-come, first-serve basis.

• Keynote Speakers:
• Jon Sopel (British journalist, television presenter and a former correspondent for BBC News)
  • Geopolitical and economic issues facing the business travel industry
• Karen Hutchings (EY Travel, Meetings & Events Leader) to interview Drew Crawley (American Express Global Business Travel President)
• Sponsorship of the only session taking place at that time before the exhibition floor opens
• Logo included on all promotional and attendee emails that feature the session
• Logo on conference agenda, on-stage signage, show signage
• 3/5 minute welcome before the start of the session