Bex Deadman is an Independent Consultant specialising in Travel Risk and Sustainability. Her career in travel spans 15 years, the last 8 of which were spent strategically leading an award-winning independent TMC. She is recognised as an industry disruptor pioneering a new approach to the TMC value proposition and an alternative commercial model. More recently she has been involved in the promotion of ISO31030 and is currently leading a group of industry professionals in the development of a certification standard. Bex is a MHFA and works to reduce the stigma around Mental Health.