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Katie Skitterall
Group Commercial Director
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Direct Travel
Katie Skitterall is Group Commercial Director at Direct Travel, with more than 20 years’ experience in senior leadership roles. Katie brings a deep understanding of commercial strategy, digital transformation, and customer engagement, having led teams across operations, sales, marketing, and technology. In her role, Katie works closely with leadership teams to drive growth, improve performance, and deliver measurable results for clients across multiple markets. A recognised industry voice, she regularly speaks on innovation, AI, and the evolving needs of travel programmes, and is known for translating strategy into practical, high‑impact outcomes.
Sessions
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Creating a modern travel programme: Insights from an early adopter24-Jun-2026Learning Lab
