.png)
Choice Hotels Expansion
)
In 2023 you will see an increased focus on generating strategic unit growth momentum that leads to a scalable network of hotels across EMEA for Choice Hotels. We will expand partnerships in our core markets - France, Germany, the UK and the Nordics, as well as continuing to evaluate opportunities in Southern and Eastern Europe plus the Middle East and Africa
In 2022 we started our brand refresh programme by announcing 3 refreshed and 1 new entry to EMEA market that guests and franchisees love. The brand refresh programme is designed to target a range of guest profiles and segments, informed by independent research of midscale traveller perceptions in UK, Germany, and France. The brand refresh is well underway and we are re-energising our brands for the evolving value-seeking hotel guest
