venuedirectory.com acquires ABC Connection Ltd
venuedirectory.com acquired ABC Connection Ltd earlier this year making it the largest supplier of venue data, venue sourcing software and annual accommodation RFP provider in the UK.
The acquisition will strengthen the position of venuedirectory.com in the UK whilst also providing the opportunity for the business to grow globally. ABC Connection is well known for its database of 360,000 venues and these will eventually be merged into one platform. For the moment it will be business as usual and each business will run as separate entities for the interim whilst strategic plans are put in place for the next phase of development.
venuedirectory.com based in Bournemouth, has become the go-to company for venue data working with the leaders in venue finding and with both independent and global venue groups. The acquisition of ABC Connection will embrace existing companies like Venues and Events International, Planet Pursuits and Business Travel Direct which will increase the distribution of venue data. "I am delighted to hear about the acquisition of ABC Connection by venuedirectory.com and believe it will be a good decision for both businesses and also for the industry. We have been a long-standing customer of ABC Connection and appreciate the diversity of their data for our venue sourcing requirements and their technology that gives us an enquiry to invoice solution for our customers. I am confident Michael and his team at venuedirectory.com will bring both platforms together over the next few months and will create an even more connected solution for our industry. We are looking forward to an exciting relationship together." -
Anita Lowe - Chief Executive - Venues and Events International Limited
ABC Connection is well known for handling Annual Accommodation RFP for a wide variety of agents, corporate clients and the UK government and this was one of the areas of interest to venuedirectory.com. Both venuedirectory.com and ABC Connection share mutual clients such as Calder and CTM and this acquisition will aim to make a stronger and better solution for these clients. James Turner - Chief Operating Officer - Calder Conferences & World of Travel comments ‘We have been customers of venuedirectory.com for several years, strategically partnering with them to provide an end-to-end MICE booking management tool that we use to fulfil the HM Government venue finding contract. We recently appointed ABC Connection to support with the administrative fulfilment of the new Global CCS accommodation RFP, therefore the acquisition makes absolute sense as this consolidation of businesses will give us a single point of contact for all MICE and rate solicitations, and I am sure in time one venue data resource.’
It has always been the mission of venuedirectory.com to add value to the venue finding process and bring efficiencies that benefit all parties; the corporate buyer, the intermediary or agent and the venue. Over the last 5 years, we have worked closely with our clients to provide software solutions that are fit for purpose and reduce the overhead in finding the perfect venue. This has included launching the myeventschannel.com for venues to monitor and maintain their data and transactions through the platform, including significant enhancements to the myeventsportal.co.uk the online platform for corporate clients and most recently the Live Availability widget which allows venues to take bookings directly from their own website for meetings and events.