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25 Jun 2026
Nudging without enforcement: how far can you steer booking behaviour without hard policy? What are you specifically undertaking to do this? What do your travellers follow, what do they tend to ignore?
9:40 - 10:20 BST
Location: L71
Nudging without enforcement: how far can you steer booking behaviour without hard policy? What are you specifically undertaking to do this? What do your travellers follow, what do they tend to ignore?
Join this small-group exchange circle to discuss how far companies can influence travel booking behaviour without relying on hard policy or enforcement. Together with one of our hosts, participants will share practical approaches, nudging tactics, and real-life experiences: what works, what travellers actually follow, and what tends to be ignored. The session is designed for open discussion, peer learning, and fresh ideas in a focused group of up to 5 participants.
