SIA EXPANDS KRISCONNECT PROGRAMME

The KrisConnect Programme leverages Application Program Interface (API) technology, including the industry-developed New Distribution Capability (NDC) standards. The National Association of Travel Agents Singapore (NATAS) and many key travel agency partners have expressed support for the KrisConnect Programme, seeing it as an opportunity to further enhance their customers’ experience.

Through the KrisConnect Programme, travel agencies and other external partners can take advantage of multiple ways to access the new content and functionalities.  SIA will make content available through traditional Global Distribution System partners such as Amadeus, Sabre and Travelport, as well as new technology partners such as Aaron Group, ATRIIS, HitchHiker, PKFARE, Travel Boutique Online, Travelfusion, TravelNDC and Verteil Technologies.

In addition, SIA’s travel agent portal, AGENT 360, will be enhanced to allow travel agents direct access to content via the KrisConnect Programme.

SIA-appointed travel agents in Singapore have joined, or have expressed their commitment to join, the KrisConnect Programme including CWT, Chan Brothers, CTM, Corporate Travel Services, Ctrip, FCM Travel Solutions,  Fortune Travel, Global Travel, New Shan, Pacific Arena and UOB Travel Planners. NATAS is also supportive of SIA’s initiative to onboard its member agents into the KrisConnect Programme.