ITA Airways “Born To Be Sustainable" Presenting the new "Born To Be Sustainable" livery
Rome June 8, 2022 - The new ITA Airways "Born To Be Sustainable" Airbus A350-900 is on its way from Shannon Airport in Ireland. A testimonial of the flagship carrier's commitment to sustainability, this next-generation aircraft is part of the progressive fleet renewal and increase that will lead ITA Airways to become - over the 2021-25 Plan period - Europe's greenest air carrier.
With the “Born To Be Sustainable” A350, ITA Airways tells the story of the 5 Sustainability Guidelines that underpin the Company's ESG (Environmental, Social and Governance) strategy.
The large Born To Be Sustainable lettering on the fuselage, illustrates this foundational commitment, which ITA Airways pursues in line with the United Nations Sustainable Development Goals (SDGs), combining environmental and social sustainability with business growth and financial strength.
ITA Airways has developed and integrated, for its new sustainability testimonial, a series of extraordinary initiatives to its usual operational procedures, in coordination with all departments involved. With a view to efficiency and reduction of environmental impact, these activities will cover the streamlining of flight and ground operations, with a focus on fuel consumption, investment in sustainable SAF fuel, the use of sustainable in-flight service materials, a dedicated passenger experience with a digital newsstand service, and subsequently the possibility for travelers to join programs to offset the CO2 produced by their travel.
The Born To Be Sustainable with its "talking" livery – exactly like the one of the A320 "Born In 2021" taking the inaugural flight on October 15, 2021 - will operate between Rome and Los Angeles, New York and Buenos Aires. It will fly representing the airline's primary goal of reducing CO2 emissions. Indeed, the A350-900 is one of Airbus' flagships. Compared to previous generations, the weight of the structure has decreased by 70 percent through the widespread use of composite materials, titanium and aluminum alloys, and fuel consumption is 25 percent lower. Significant aspects also include the "cabin rate" (the air pressure breathed by passengers), which corresponds to an altitude of about 1,800 meters, compared to 2,400-2,500 meters of its competitors, which reduces fatigue and possible physical consequences of sitting for many hours.
With the Born To Be Sustainable, ITA Airways will have 4 of the 8 A350s ordered from Airbus already operational on the intercontinental routes from mid-June.