Enhance your presence at Business Travel Show Europe 2022

Booked your space on the show floor?

Great, now make sure you maximise your time at the show and drive buyers to meet you at your stand. Whatever your needs, requirements and budget, there is a host of promotional opportunities available to choose from.

Whether you are looking to target hosted or other travel buyers, position your company or an executive as a thought leader or drive awareness of your brand, there is a range of creative options to help you achieve your goals.

Additionally, if you have a specific requirement or idea, simply get in touch and we can build you a custom-made programme.

*Please note all prices shown are for our 2022 event.

Click on the links below to find out more about our sponsorship options:


Hosted buyer programme          Features and event wide options          Onsite branding          Digital opportunities

Hosted buyer programme

The Hosted Buyer Programme is designed for a select group of busy, senior-level travel buyers to make the best use of their time at the show. All hosted buyers are vetted and must manage travel, be a decision-maker and have a minimum of £1million+ annual travel spend. As part of the programme, they are required to make appointments with exhibitors.

We are expecting between 300 - 350 hosted buyers to attend Business Travel Show Europe 2022.

Hosted buyer lounge

Become a sector-exclusive co-sponsor of the hosted buyer lounge and target the UK’s and Europe’s highest-spending corporate travel buyers in their private area where they relax, work, network with peers and enjoy complimentary refreshments throughout the day.  Access is strictly restricted to hosted buyers and sponsor personnel making it an unrivalled networking and business development opportunity.

£25,000 per sector

A photo of the 2021 hosted buyer lounge

Entertain and network

The hosted buyer networking events are one of the highlights of the programme. Providing a relaxed business environment, they are one of the key opportunities for suppliers to build new and cement existing partnerships with busy difficult to reach travel managers. All below sponsorship options include branding opportunities, staff places, attendee data and speaking opportunities.

Pre-show dinner

On the night before the show opens hosted buyers are treated to a relaxed intimate reception and dinner.


Gold sponsorship:  £16,500

Silver sponsorship: £9,500

Bronze sponsorship: £4,500

Daily lounge lunches

The hosted buyers are served lunch and refreshments within curtained off area between 12noon to 2pm each day during the lunch.




Day one networking dinner

On the evening of day one, the hosted buyers are divided amongst 4 London restaurants to give sponsors greater opportunity to meet and network with buyers.

Gold sponsorship:  £25,000

Silver sponsorship: £15,000

Bronze sponsorship: £7,500

A photo of pre-show conference attendees watching a speaker

Pre-show conference

On the day before the show 100+ hosted buyers are expected at the pre-show conference for networking and education. Arriving for a luncheon from 12.30, buyers then attend three interactive sessions from 1.45pm to 5.30pm. For sponsors the conference provides the perfect opportunity to influence who they meet at the show and build brand awareness.

Gold sponsorship:  £20,000

Silver sponsorship: £12,500

Bronze sponsorship: £7,500

More hosted buyer sponsorship opportunities

Hosted buyer bags:

Provide luxury sustainable branded bags to those attending the show. Includes information inside and opportunity to supply 1 x branded gift (NB. Bag and gift provided by sponsor)


Visitor badges and lanyards

This offers highly visible mobile branding opportunities across hosted buyer & all visitor badges.


Hosted buyer diary sponsor

Display your rotating banner before and during the show on the desktop version of the hybrid Swapcard platform.



Solus email

Send your customized email message to registered hosted buyers. *Subject to availability.


£3,500 per email

Early access to the hosted buyer diary

Gain 1 week's advance access to the hosted & virtual buyer diary to request connections and appointments with hosted and virtual buyers.


Hosted buyer email sponsor

Include your branding and 50-word company description at the bottom of hosted buyer email communications.

£2,000 per email
£10,000 for full campaign

Features and event wide options


Sponsoring Swapcard our hybrid platform and show app is the perfect way to boost visibility of key sales messages, increase connections & appointments and enhance brand awareness with virtual, hosted and in person buyer attendees in the build-up to and during the event.

  • Your tailored message displayed on the desktop home page, in two places. The righthand advert is in rotation with other banners.
  • Enhanced Swapcard listing
  • 2 x daily push notifications to users
  • Your tailored message on the splash page seen on every open.



Conference speaking and branding

The conference programme provides Europe’s only high quality, free to attend conference programme with over 50 sessions designed to meet the knowledge requirements of the European managed business travel buying community. This is an ideal opportunity for those sponsors who want to align their brand with thought leadership; have a premium speaking opportunity and network with, virtual, hosted and buyer attendees across the two days.

A Business Travel Show Europe speaker

Overall package

  • Whole show pre-event branding
  • Branding on-site across conference signage, conference theatres and virtual platform
  • Opportunity to host your own virtual case study / workshop / discussion forum . One 40-minute session each day. Includes session attendee data
  • Align your brand with 5 editorial sessions and receive data from those sessions


Individual sessions

Exhibitors can deliver live sessions to both the virtual and live audience. Package includes attendee data.


20-minute session: £6,000

40-minute session: £9,500

A photo of Business Travel Show Europe attendees at ExCeL London
A photo of Business Travel Show Europe attendees using the recharge area

Main cafe sponsor

Refuel our delegates throughout the day by sponsoring one of large main custom-built café areas.

  • Naming rights on all directional signage
  • Branding of café area
  • Café staff wearing your branded t-shirts
  • Opportunity to distribute leaflets in the area
  • Pre-event and onsite sponsor recognition


Chill & recharge seating area

These are multi-functional ‘chill, charge & watch’ spaces, for visitors to recharge their phones and tablets, take some time to catch up on emails, have meetings, watch BTN tv and virtual conference sessions.

This area can be branded to your choice, and the sponsor can create an activation to leverage their investment further.


Business Travel Show Europe entrance 2022

Visitor entrance and registration (S3 or S4)

This is a high-profile opportunity for your brand to dominate the entrance to the Show and to be seen by buyers entering through entrance S4.

  • Area occupies approx. 40sqm W3m x L14m H 2.5m
  • Branding on registration desks and lanyard collection point
  • Co-branded 30 / 70 BTSE / sponsor on light panel above entrance
  • Registration staff wearing your branded t-shirts
  • Opportunity to create a sponsorship brand activation
  • Whole show pre-event visitor promotion and onsite sponsor recognition across all show signage


Visitor welcome zones

This is a high-profile opportunity for your brand to dominate the area immediately after the registration area inside the hall. Each area includes

  • Branded area occupying approx. W4m x L 14m 50-60sqm
  • 12m x 3m banner above the entrance visible from inside the hall
  • Two, 4m x 2.4m light box walls
  • Two, 1m x 2.4m lightbox cubes.
  • Opportunity for a sponsor activation
  • Pre-event visitor promotion and onsite sponsor recognition across all show signage

£25,000 (Includes all production except for activation)

Business Travel Show Europe welcome zone

Onsite branding opportunities

There are a variety of onsite opportunities to drive awareness of your participation, create brand affiliation, and generate revenue-driving leads. Below are a range of opportunities to reach all the buyer attendees at the show.

Show bags   

Place your brand in the hands of the entire audience to create a walking advertisement for your company


Coffee cup sleeves sponsor

Supply branded coffee cup sleeve and see your brand literally carried all around the event. Cups will be distributed at the venue Café’s onsite.


You are here boards

Highlight the location of your stand and display your brand to buyers on three ‘You Are Here Boards’ are placed strategically placed in high traffic areas around the show floor.

£3,000 (3 boards)

Recycle bins

Align your brand to event recycling by sponsoring the  15 bins around the hall.


Floor tiles

Create a trail with branded floor tiles and make sure no buyer misses your stand. From

£500 per tile or x4 for £1500 inclusive of production

Roaming rights

This opportunity allows two reps to roam the show floor and distribute collateral to attract buyers to your stand.


Isle Markers

Hung around the entire show to help buyer navigation this is a highly visible opportunity to gain extra brand exposure.


Visitor badges & lanyards*

This offers highly visible mobile branding opportunity across hosted buyer & all visitor badges.


Branded mobile charging stations

Dotted around the hall the charging units provide a valuable service for attendees and impactful branding opportunity

£2,000 per unit

Business Travel Show Europe branded bags
Business Travel Show Europe branded coffee cups
Business Travel Show Europe floorplan

Ethical Travel Trail - Sector exclusive

Rather than it being an area of the show floor like other show features, this takes visitors on a journey around the show. The Ethical Travel Trail will highlight those companies that are championing sustainability, diversity, carbon neutrality and human rights to challenge behaviours for the good of the planet.

Suppliers on the trail will be highlighted online and in the overall show promotion to visitors and buyers. A floorplan will highlight all participating companies, along with a ETT badge on their stands Around the show signage will promote participating sponsors Onsite floor tiles will signpost and highlighting those companies who want to align their brand with ethical travel.

The Ethical Travel Trail is open to any exhibitor if they fit the criteria and they offer a sustainable gift or voucher to buyers who visit them on the trail.

There is an opportunity for one company to sponsor the Ethical Travel Trail.

This will include:

  • Featured as the Ethical Travel Trail Sponsor online
  • Branding on pre-show visitor marketing information
  • Branding on-site signage and 4 display units
  • Included in promotional messages about the trail

Branding on the floor tiles and posters that are placed around the event directing visitors to the trail exhibitors


Ethical Travel Trail logo
Business Travel Show Europe hall perimeter banner

Hall permitter banners

Covering three walls, with a height of 6m, hall perimeter banners are the perfect way to create high impact brand visibility beyond the confines of your stand. Includes rigging and banner production. Other sizes available on request

Width x height Cost
1m x 6m         £900
2m x 6m £1,800
3m x 6m     £2,700
4m x 6m £3,600
5m x 6m £4,500
6m x 6m        ` £5,400


Digital opportunities

There are a variety of pre and at event plus online and live digital opportunities to promote your brand, drive appointments and connections and visits to your stand.


Website Logo

765,000 page impressions June - September 2021


Email Logo

380,000 emails & 50,000
pre-registered attendee emails


Swapcard Logo

325 – 350 hosted buyers and 1,200+ other travel managers

Web banner

ROS leaderboard and footer banner

£5,000 per month

Whole visitor email campaign

Include your branding and 50-word company description at the bottom of a visitor email.

£2,000 per email
£10,000 for the full campaign

SOLUS pre-reg email

Send your customized email message to pre-reg opt-in event attendees. (subject to availability).


£3,500 per email

Shared pre-reg email

Include your logo, stand number and 50-word company description message to all attendees. Shared with up to 5 other exhibitors.


Swapcard hybrid platform

Display your rotating banner during and before on the home page of desktop version of Swapcard platform to other buyers (3 positions available)



Want to find out more?

Our sponsorship opportunities are designed to help you promote your brand before, during and after the show

For a full detailed breakdown of all the sponsorship opportunities contact the sales team.

Contact Us



Netsuite Advert Slot 1

Netsuite Advert Slot 2

2022 Sponsors & Partners