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Creating a modern travel programme: Insights from an early adopter
As the travel industry accelerates toward a tech‑first model, legacy platforms and fragmented content strategies can no longer keep pace with the needs of modern travel programmes. This session explores how forward‑thinking organisations are re‑engineering their technology ecosystems to deliver greater control, flexibility and value. Drawing on first‑hand experience as early adopters, we’ll share how Avenir has been designed to respond to the realities of global content, NDC, rail, and programme complexity, and how our phased global rollout is enabling consistent, future‑ready travel management across regions. Attendees will gain insight into why travel managers are opting for a platform approach over the outdated OBTs, and how technology can empower travel managers with better data, smarter decision‑making and greater confidence in an evolving market. From strategy to execution, the session will also explore how travel managers can be supported through change to ensure innovation enhances, rather than disrupts, programme performance. Expect practical insight, honest lessons learned, and a clear perspective on what the next era of travel technology demands.
*Session content developed and sponsored by Direct Travel and by attending, you consent to your data being shared with the sponsor.
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