import { motion } from "framer-motion"; import { Users, Star, TrendingUp, Award, Handshake, Target, PieChart } from "lucide-react"; export default function BuyerImpactSnapshot() { const Block = ({ icon: Icon, label, value, sub }) => (

{label}

{value}

{sub &&

{sub}

} ); const Stat = ({ kpi, desc }) => (

{kpi}

{desc}

); return (

{/* page frame */}

{/* header */}

Business Travel Show Europe

Buyer impact snapshot — prove the value to your sales team

BTN Group • 40-year legacy

{/* hero metrics */}

{/* buyer profile */}

Who our buyers are

{/* value & satisfaction */}

Experience and value

Why buyers come

91% attend to discover new suppliers/partners — achievement 4.51/5
58% say their primary reason is to meet exhibitors
79% met suppliers they wouldn’t have otherwise met

Hosted buyer programme + 1‑2‑1 meetings platform = predictable pipeline of qualified conversations.

{/* proof points */}

What this means for exhibitors

High-value reach

Access buyers controlling €37M average annual spend; majority manage large traveler populations.

Fresh pipeline

57% new buyers + 75% non‑GBTA brings you beyond the usual circuit.

Proven ROI drivers

NPS +60, high satisfaction, and strong intent to return signal repeatable results.

{/* CTA */}

BOOK A STAND

Prefer a 1‑page PDF? Print this page to PDF or contact your BTN Group rep for a branded version.

{/* footer */}

{/* global styles */}

); }