Nudge it to budget – How you can apply behavioural science to steer traveller booking choices
Wednesday 29 June 2022
(Your local time: - )
Show Floor Theatre 2
A travel procurement professional-turned-academic and other experts reveal the growing potential for choice architecture: techniques to configure booking tools, policy and employee communications so travellers follow your travel programme’s financial and sustainabliity goals – without even realising it!
SpeakersJames Westgarth, Doctoral Researcher - Lufthansa and Sheffield Hallam University and Munich Business School
Live or Streamed
All knowledge levels