A sharp acceleration in business travel - why ground transport is important
When the travel industry began its long recovery journey, it was widely anticipated that leisure travel would start returning to pre-pandemic volumes faster than business travel. However...
When the travel industry began its long recovery journey, it was widely anticipated that leisure travel would start returning to pre-pandemic volumes faster than business travel. As borders opened back up and consumers booked long-awaited holidays, that was indeed the case. However, this Spring has seen a sharp acceleration in the recovery of international business trips. At Gett, for example, we’re seeing the demand for our roaming services abroad increase significantly.
Our customers’ rides abroad have tripled in Q2 compared with Q1, with hotspots outside of the UK including Ireland, the United States, United Arab Emirates, France, Spain, Israel, the Netherlands and Italy.
New trends in business travel
Travel could well be the new office culture. With many employees now working remotely, office environments have changed. The business travel industry is seeing new trends as a result. There has been an increase in group trips abroad, for example - perhaps to offsite locations and company away days. The industry is also seeing a rise in longer, less frequent trips from employees looking to combine several reasons to travel into one. Taxi travel has also become more in demand; this could be both for business travellers who seek more comfort and space on less frequent journeys into the workplace, or for companies that are choosing to host meetings abroad and need reliable car services at their destinations.
Preparing for increased demand
Such a sudden increase in travel may mean that many companies aren’t quite ready. While employees are keen to get back out and meet customers and team members in person, businesses themselves have much catching up to do. As demand continues to surge, it’s important for businesses to note the changes in the ways people travel - within what is in many ways a new landscape. Businesses with travelling employees will need to address their new needs and expectations around safety, wellbeing and convenience - while in many cases dealing with tighter T&I budgets. There are also challenges surrounding cost and safety once abroad - and these are heightened now more than ever.
Getting serious about ground travel
When people travel, there are many elements to their trips. Segments of travel such as air tickets and hotel stays are often accounted for in company travel policies. However, in times when budgets are tighter than ever, it’s necessary to look beyond this for ways to save money and ensure that employees are taken care of throughout the entirety of their trips. One aspect that often goes overlooked is ground travel. Taxis and cars booked by employees out of policy leave companies open to lost money, and leave employees vulnerable. As we fast enter a new world of business travel, now is the time to make changes to company travel policies that include all elements of a trip. At Gett, we’ll be showing audiences at BTS how our ground transportation management technology can help, bringing more than 2,000 fleets and providers together under one simple-to-use platform. Come and speak to us at Stand L60B.
This blog was posted by Jessica Matthias, on behalf of Gett, who are exhibiting at the Business Travel Show Europe, 29-30 June 2022 at ExCeL London. Register now.