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Business Travel Show Europe takes place 24-25 June 2026 at Excel London. Travel managers can register for free at www.businesstravelshoweurope.com 

What impact are the current geopolitical tensions having on your travel programme and planning for the rest of the year? 

Our corporate security team and geopolitical analysts ensure real-time updates to our country risk matrix, ensuring our employees only travel to safe locations and remain fully supported. In practice, this leads to a leaner travel volume and higher fuel costs, both of which are incorporated into our financial forecasts and broader business planning. 

Has your focus on duty of care and traveller risk changed as a result and, if so, how? 

It has not changed because it has always been a top priority. During the last few years, we have learned to expect the unexpected, and our duty of care ecosystem reflects that. 

In what ways are you already / planning to apply AI in your programme? 

We have implemented a travel and expense chatbot which provides guidance on internal policies, corporate discounts, available tools and relevant contacts. 

Do you have concerns about AI that might prevent you from integrating it in your programme? 

Yes, there are several concerns such as data integrity, hallucinations and the need to eliminate undesirable or rogue responses to prevent reputational damage. However, we choose to work with technical experts to mitigate these risks rather than shying away from integrating AI into the programme. 

Why are you looking forward to attending Business Travel Show Europe? What’s your number one priority? 

For me, it is all about networking, meeting existing suppliers and staying ahead of the latest industry trends. 

Please share a shortcut tip to more innovative travel management. 

Think outside the box! We often operate within existing frameworks and do not question the status quo. For example, people assume we must have city caps or different rules based on job grades. Well, surprise, surprise - we do not! 

Ewa Doromoniec Vieira is a recognised travel industry expert with over 20 years of experience, including a decade in hospitality and ten years leading global corporate travel and events. At Signify, she oversees strategy across 70+ countries. Ewa serves as Co-Chair of the Travel & Tourism Committee at AmCham Poland and sits on advisory boards across the travel and hospitality sector, as well as the judging panel of the Business Travel Awards Europe. She brings a rare 360° perspective - from hotel operations to global corporate strategy, shaping how organisations approach travel, experience and risk in an increasingly complex world. 

She will be talking at Business Travel Show Europe on 25 June about strategic meetings management in a BTN Community buyer-only session.