Adrian Lopez is the Head of AI for Flight Centre Travel Group (FCTG), leading the AI Centre of Excellence since November 2023. A technology pioneer with over a decade in the business travel industry, he co-created Sam :], the travel industry's first AI virtual assistant acquired by FCTG in 2019. Previously FCM Digital's Chief Technology Officer, Lopez has driven tech innovation, including integrating Sam's capabilities and developing the FCM Platform. Now, he spearheads AI strategy to enhance customer experiences and operational efficiency across FCTG's corporate brands. Based in Greece, Adrian combines technical expertise with entrepreneurial vision, advancing AI's role in transforming global travel.